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Workflow

Matrix IP-PBX Telephony CTI / Telephony Integration Layer AssignSales CRM Lead Call Conversation Call Activity Follow-Up Opportunity Deal Closed

Key Integration Highlights

Click-to-Call

Allow sales representatives to initiate a call from a phone number available in AssignSales instead of manually entering the number on a physical phone.

Incoming Call Identification

When a customer calls the business, the connected CTI workflow can identify the caller and associate the phone number with relevant CRM information.

Customer Screen Pop

Display relevant customer information when an incoming call is received, where supported by the Matrix CTI configuration.

Call Logging

Connect relevant inbound and outbound call information with AssignSales along with Matrix IP-PBX records to maintain a more complete customer interaction history.

Call Recording

Where recording is enabled in the Matrix deployment and pushed to the AssignSales integration.

Call Notes & Outcomes

After a call, sales representatives can record the outcome and capture important information in AssignSales.

Call & Sales Visibility

Connect telephony activity with CRM information to provide managers with greater visibility into

  • Sales calls
  • Customer engagement
  • Follow-up activity
  • Salesperson activity
  • Missed opportunities
  • Lead engagement

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